CrossFit Affiliate owners are now invited to visit healthy hydration brand O2 in CrossFit’s new Affiliate Partner Network, an online marketplace that offers exclusive access to premium fitness products and services.
O2 joins 20 launch brands in the CrossFit APN including Thorne, Airrosti, WIT, Big Ass Fans, and others in offering industry-leading discounts to CrossFit Affiliate owners.
“We have been looking for ways to work with CrossFit to help affiliates for years, and we couldn’t be happier about this opportunity to work with the CrossFit APN,” said O2 founder and CEO Dave Colina. “Team O2 has been working very closely with our APN partners to create unbeatable value for CrossFit Affiliate owners.”
O2’s new CrossFit APN partnership and effort to serve CrossFit Affiliates advances the beverage brand’s mission as a community-first company.
Colina and his team made headlines last year when they won the U.S. beverage industry’s award for best marketing campaign for an initiative in which the company donated 50% of its online profits to gyms struggling to survive the pandemic.
“I’m proud of the diverse brands and offers we have consolidated in the APN to support our Affiliates,” said Mike Marrone, Manager of the CrossFit APN. “O2 has a deep history and commitment to the CrossFit community, and we are proud to have them as an integral leader in a program that will only serve to benefit Affiliate owners further.”
“We are excited to welcome CrossFit’s current Affiliate owners to see how we’re working together to support Affiliates,” Colina said. “We welcome all Affiliates to leverage our brand to support their members and community.”
CrossFit Affiliate owners can find O2 on the CrossFit Affiliate Partner Network here.