Fall 50/50 Pledge
O2 Blog

Fall 50/50 Pledge

Shop in October to Help Your Gym


We’re 12 days into the Fall 50/50 Pledge, and we’re excited about the progress so far. But we’ve got a lot of ground to cover. We hope you’ll join us for the journey. 

At the end of September, we announced the Round 2 kickoff of the Community Coalition. With our Fall 50/50 Pledge, we hope to generate over $1,000,000 to give back to gyms. That’s a lot of money, but when over 100,000 small businesses have closed their doors this year already, including gyms we know and love, how can we just stand by?

The outpouring of community support we got from the spring initiatives was overwhelming. It generated $230,000 for 2,600 gyms and gave each gym the ability to offer all their members a $100 voucher to O2 and partner brands if they kept their memberships active in May. Many gym owners said it was the most help they’d ever seen.

Unfortunately, gyms aren’t out of the woods yet. So we’re back at it. And it’s even bigger.

We’re grateful for our friends--other like-minded brands that are partnering in the Community Coalition this fall and giving back to the gym owners who keep us healthy and fit. 

Now is the time to dig deep and support the gyms in this program during October: do your holiday shopping early, get that gear you always wanted, or stock up on your favorites...including O2. When you do, 50% of profits from online sales will be shared with participating gyms.

Ready to support your gym now? Go to the Community Coalition site to find your gym's code and check out the active offers. There will be new ones each week! 

And, if you can, keep your gym memberships active. As you know from Stay for May, we love loyalty. It’s good Karma, and we believe it should be rewarded. Stay tuned.