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At the time, they were just a couple guys at Ohio State University, stayin’ up late and hittin’ weights, and wondering: Why the hell do sports drinks have to suck so hard?

Great question. And, the answer is: they don’t. Not anymore. Remember the KISS method? Keep It Simple, Silly. That's what Dave and Dan did. They asked, "How can we make a delicious sports drink with a mind-blowing electrolyte count using the fewest possible real ingredients?"

And boy were they serious. There are only 10 ingredients in O2 (okay, 11 when you count the premium green coffee beans in the caffeinated flavors), and you can pronounce them all.

Then, things did get a little complicated. The Double Ds wanted low calories and low sugar, so they did that. And, they wanted it vegan and keto, and Non-GMO Project Verified, and 100% carbon neutral, so they did that ... 

They wanted to create something heroic – a no-bullsh*t sports drink worthy of a cheering crowd that just might save the world (and your body) from dry, dust-choked, dehydrated destruction. 

Oh, and did you know it's oxygenated? O2 – yes, it’s in the name – uses oxygen instead of CO2, because oxygen accelerates muscle recovery, while carbonation just makes you bloated as it tries to find a way out ... pfffft. Ah, no thanks. 

You know, you look around, and you see all these sugary sports drinks in their single-use plastic bottles, and you think - who is drinking this stuff, anyway? It's bad for your body, it's terrible for the planet, and most of it tastes like liquid diabetes or battery acid. 

Well, not anymore. Meet O2 - the best-tasting better-for-you sports hydration you'll ever pour into your beautiful face. 

Hydrate like you mean it.